Ethic Atlas 110mm Wheel Black

Ethic Atlas Wheels: Redefining Perfection

Atlas wheels are designed with a single goal: to be the perfect revolution in wheel technology. Engineered to reach the pinnacle of mechanical optimization, they combine unrivaled lightness with exceptional strength, setting a new performance standard.

Through meticulous research and innovation, Atlas wheels achieve the perfect balance between spoke count, thickness, and advanced manufacturing technologies. For the first time outside of the ultra-premium Black Pearl wheels (from sister brand Ethic), the cores of Atlas wheels are produced via complete CNC machining from 7075-T6 aluminum, a breakthrough step in wheel manufacturing.

To further enhance performance, the PU molding forms have been completely redesigned. An exclusive PU shape and profile, tailored exclusively for Atlas wheels, provide unmatched lightness and comfort, ensuring an extraordinary riding experience.

Ethic Atlas Wheels: Lightweight Power to Redefine Possibilities

Key Improvements (over Ethic Incube V2 110 mm wheels):

14% lighter (-28 g): By far the lightest wheels in the world

Higher strength: Wheels developed for increased durability without increasing wheel weight

Specialized PU shape: Wheels designed for superior performance and response.

7075-T6 Aluminum: Aerospace-grade material for maximum strength and durability.

Ethic Atlas wheels are more than just a product - they are a statement of innovation created for riders who demand the best. Experience the lightness, strength, and precision that push the boundaries of what is possible.