Ethic Atlas 110 Nebula Wheel

Ethic Atlas Wheels: Redefining Perfection

Atlas wheels were designed with a single goal: to be the ultimate revolution in wheel technology. Engineered to reach the pinnacle of mechanical optimization, they combine unrivaled lightness with exceptional strength, setting a new performance standard.

Through meticulous research and innovation, the perfect balance of spoke count, thickness, and advanced manufacturing technologies has been achieved in the Atlas wheels. For the first time outside of the ultra-premium Black Pearl wheels (from sister brand Ethic), the Atlas wheel cores are manufactured via complete CNC machining from 7075-T6 aluminum, a breakthrough step in wheel production.

To further enhance performance, the PU casting molds have been completely redesigned. The exclusive PU shape and profile, tailored specifically for Atlas wheels, provide unparalleled lightness and comfort, ensuring an extraordinary riding experience.

Ethic Atlas Wheels: Lightweight Power to Redefine Possibilities

Key improvements (compared to Ethic Incube V2 110 mm wheels):

14% lighter (-28 g): By far the lightest wheels in the world

Higher strength: Wheels developed for increased durability without adding weight

Specialized PU shape: Wheels designed for superior performance and responsiveness.

7075-T6 Aluminum: Aerospace-grade material for maximum strength and durability.

Ethic Atlas wheels are more than just a product - they are a statement of innovation created for riders who demand the best. Experience the lightness, strength, and precision that push the boundaries of what is possible.