Ethic Atlas 12STD 115mm Wheel Chrome Blue

Ethic Atlas Wheels: Defining the Boundaries of Innovation
 
Atlas wheels are constructed with a single ambition: to revolutionize the wheel industry and set a new standard for mechanical optimization. Designed to be as light as possible while maintaining uncompromising strength, these wheels are the culmination of meticulous research and engineering.
 
A comprehensive optimization process was conducted to achieve the ideal balance between the number of spokes, thickness, and advanced technologies. For the first time outside of the ultra-premium Black Pearl wheels (a sister brand of Ethic), the cores of the Atlas wheels were manufactured using complete CNC machining from 7075-T6 aluminum—a breakthrough step in wheel production.
 
To further increase performance, the PU production molds were completely redesigned to achieve a unique PU profile tailored exclusively for the Atlas wheels. This innovation provides exceptional lightness and unparalleled comfort. The 12STD variants feature a softer 85A rubber compound, resulting in unique contact properties for the 12STD wheels, which in turn provide a smoother and more responsive ride.
 
The Atlas wheels also debut a new type of 12STD bearing: 6901. Compared to 6001 bearings, these bearings are significantly lighter while offering strength comparable to 608 bearings, all while utilizing the advantages of 12mm axles. This breakthrough discovery optimizes weight distribution and peripheral component stress management, setting a new benchmark for wheel performance.
 
Key Improvements (compared to Ethic Incube V2 12STD 115mm wheels):

20% lighter (-55 g): The lightest 30mm wide wheel in the world by a significant margin.

Increased strength: Wheels developed for increased durability without increasing wheel weight.

Improved PU shape: Wheels designed for superior performance and comfort.

Softer PU (85A): Improved grip and smoothness of ride.

7075-T6 aluminum construction: Aerospace-grade material for the ultimate strength-to-weight ratio.
 
Atlas wheels push the boundaries of innovation, offering riders the perfect balance of lightness, strength, and performance.