Ethic Atlas 110mm Wheel Raw

Ethic Atlas Wheels: Redefining Perfection

The Atlas wheels are designed with a single goal: to be the perfect revolution in wheel technology. Engineered to reach the pinnacle of mechanical optimization, they combine unrivaled lightness with exceptional strength, setting a new standard for performance.

Thanks to meticulous research and innovation, the Atlas wheels have achieved the perfect balance between spoke count, thickness, and advanced manufacturing technologies. For the first time outside of the ultra-premium Black Pearl wheels (from sister brand Ethic), the Atlas wheel cores are manufactured entirely via CNC machining from 7075-T6 aluminum, a breakthrough step in wheel production.

To further enhance performance, the PU molding forms have been completely redesigned. An exclusive PU shape and profile, tailored exclusively for the Atlas wheels, provide unparalleled lightness and comfort, ensuring an extraordinary riding experience.

Ethic Atlas Wheels: Lightweight Power to Redefine Possibilities

Key Improvements (vs. Ethic Incube V2 110mm wheels):
14% Lighter (-28g): By far the lightest wheels in the world
 
Higher Strength: Wheels developed for increased durability without adding weight to the wheels
 
Specialized PU Shape: Wheels designed for superior performance and responsiveness.
 
7075-T6 Aluminum: Aircraft-grade material for maximum strength and durability.

Ethic Atlas wheels are more than just a product - they are a statement of innovation created for riders who demand the best. Experience the lightness, strength, and precision that push the boundaries of what is possible.