{"product_id":"kolecko-ethic-atlas-12std-115-black","title":"Ethic Atlas 12STD 115 Wheel Black","description":"\u003cp\u003e\u003cstrong\u003eEthic Atlas Wheels: Pushing the Boundaries of Innovation\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003eAtlas wheels are constructed with a single ambition: to revolutionize the wheel industry and set a new standard for mechanical optimization. Designed to be as lightweight as possible while maintaining uncompromising strength, these wheels are the culmination of meticulous research and engineering.\u003cbr\u003e \u003cbr\u003eA comprehensive optimization process was conducted to achieve the ideal balance between the number of spokes, thickness, and advanced technologies. For the first time outside of the ultra-premium Black Pearl wheels (a sister brand to Ethic), the cores of the Atlas wheels are manufactured using complete CNC machining from 7075-T6 aluminum—a breakthrough step in wheel production.\u003cbr\u003e \u003cbr\u003eTo further enhance performance, the PU molding forms were completely redesigned to achieve a unique PU profile tailored exclusively for Atlas wheels. This innovation delivers exceptional lightness and unparalleled comfort. The 12STD variants feature a softer 85A rubber compound, resulting in unique contact properties for the 12STD wheels, which in turn provide a smoother and more responsive ride.\u003cbr\u003e \u003cbr\u003eThe Atlas wheels also debut a new type of 12STD bearing: the 6901. Compared to 6001 bearings, these are significantly lighter while offering strength comparable to 608 bearings, all while leveraging the benefits of 12 mm axles. This breakthrough optimizes weight distribution and peripheral stress management, setting a new benchmark for wheel performance.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eKey Improvements (compared to Ethic Incube V2 12STD 115mm wheels):\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e20% Lighter (-55g):\u003c\/strong\u003e The lightest 30mm wide wheel in the world by a significant margin.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIncreased Strength:\u003c\/strong\u003e Wheels developed for increased durability without adding weight.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRefined PU Shape:\u003c\/strong\u003e Wheels designed for superior performance and comfort.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSofter PU (85A):\u003c\/strong\u003e Improved grip and a smoother ride.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e7075-T6 Aluminum Construction:\u003c\/strong\u003e Aerospace-grade material for the ultimate strength-to-weight ratio.\u003cbr\u003e \u003cbr\u003eAtlas wheels push the boundaries of innovation, offering riders the perfect balance of lightness, strength, and performance.\u003c\/p\u003e","brand":"Ethic","offers":[{"title":"Black \/ Black","offer_id":57680653320574,"sku":"15744","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9713\/0878\/files\/ethic-dtc-wheel-atlas_115-12std-black-1_ve_st_edn_velikosti.jpg?v=1783957405","url":"https:\/\/gizmania.eu\/products\/ethic-atlas-12std-wheel-115-black","provider":"gizmania-eu","version":"1.0","type":"link"}